🦚 Peacock Raises Prices Again — $2 More Ahead of the Olympics

Peacock is more expensive again. As of July 18, 2026, both tiers went up $2: Premium, the ad-supported plan, now runs $7.99 a month, and Premium Plus — ad-free, with offline downloads and your local NBC live feed — is $13.99. The timing is not subtle. The Olympics land on Peacock, and NBCUniversal has moved prices up right before the Games before.

That's the second increase in the plan's recent history, and it lands Peacock's ad tier exactly where Netflix's ad plan sits — $7.99. The days of Peacock being the reflexive "cheapest one" are over.

What actually changed

The $6 gap between the two tiers is unchanged, so the ad-free upsell costs the same as it did — you're just paying a higher floor to get in the door. For a household that only opens Peacock for a specific show or for Sunday Night Football and the Games, the annual difference is $24 a year more than it was a month ago.

Why this matters

Peacock's pitch was never really "cheapest." It's the only place with NBCUniversal's live sports plus a deep film library that rotates new Universal theatrical releases in early. Losing the price crown sharpens the question every streamer now forces: is any single service worth a standing monthly line item, or do you rotate in for a tentpole and cancel? The Olympics are precisely the kind of event that answers "subscribe for a month," which is exactly why the increase lands now.

For the full picture of where every service sits after a year of near-universal hikes, our streaming price comparison tracks each tier against its own official page. If you're weighing Peacock specifically against the other mid-tier options, the Peacock vs. Hulu comparison breaks down who wins on catalog versus live TV, and Netflix vs. Max vs. Disney+ covers the tier above.

The move

If you want the Games ad-free, subscribe to Premium Plus the week they start and set a cancellation reminder for the closing ceremony — that's one $13.99 month, not a year of them. If you're a year-round Universal-catalog watcher, the ad tier at $7.99 is still less than most rivals' ad-free plans. Just don't mistake the new $7.99 for the bargain it used to be. Prices here move one direction, and the next tentpole is always coming.